ZÓCALO NYE CAMPAIGN
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2023
Marketing Design
Zócalo is an upscale Mexican restaurant with four locations spanning the Sacramento, Roseville, and Folsom areas.
To promote their New Year’s Eve celebratory dinner, Zócalo launched the Cena de Año Nuevo campaign.
Featuring festive motifs of gold sparkles and bubbly champagne, the campaign started with printed materials of menus and flyers.
Featuring festive motifs of gold sparkles and bubbly champagne, the campaign started with printed materials of menus and flyers.
In order to attend the Cena de Año Nuevo, customers first had to visit the Zócalo website and reserve a table. A promotional banner and instructional graphic were created to guide the user and simplify the reservation process.
With Zócalo’s active following on social media, it was important to share the campaign announcement and details through Facebook and Instagram posts and stories. Menus and flyers featuring key art were adapted to optimized assets for both platforms, ensuring visual consistency across print and digital deliverables.
With Zócalo’s active following on social media, it was important to share the campaign announcement and details through Facebook and Instagram posts and stories. Menus and flyers featuring key art were adapted to optimized assets for both platforms, ensuring visual consistency across print and digital deliverables.
JIMMY VELASQUEZ DESIGN
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